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Articles by: Don Connelly

Don A. Connelly is a speaker, motivator and educator for financial advisors. During a career of more than 40 years on Wall Street, he worked for nearly 19 years as company spokesperson, senior vice president and senior marketing officer for Putnam Investments, in addition to holding positions as a stock broker, financial planner, branch manager, wholesaler and national sales manager. As founder and CEO of Don Connelly 24/7, he provides timely and provocative sales ideas to thousands of financial professionals, 24 hours a day, seven days a week.

Why Some People Choose Not to Do Business with You

/ by Don Connelly / Don Guest Authoring at..., Managing the Relationship / 0 comments

Why Choose Not to Do Business with Some Financial Advisors

This is a guest post by Don Connelly for FA Magazine. He shares his insights about the three reasons why some people choose not to do business with certain Financial Advisors. Here’s how the post goes.

I’m sure you rarely, if ever, get the chance to ask someone why he or she chose a competitor over you. If you were able to ask, you probably wouldn’t get a straight answer, anyway. People would rather lie to your face than hurt your feelings.

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Every Time You Sit with a Client, Your Leadership Skills Are on Display

/ by Don Connelly / Managing the Relationship / 0 comments

Every Time You Sit with a Client, Your Leadership Skills Are on Display

I want to remind you that next to the family doctor, you are the most important person a family will meet. You are not a vendor. You are the person who has been chosen to lead this family to their safe retirement heaven. The burden is on them to make the sacrifices necessary to guarantee peace of mind in their later years. The burden of you is to make sure they do it.

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How to Use Stories and Analogies to Influence and Persuade

/ by Don Connelly / Storytelling, analogies and power phrases, What's New / 0 comments

How to Use Stories to Influence and Persuade - for Financial Advisors

During our latest monthly webinar, held July 24, 2104, we discussed the importance of speaking in such a manner that our listener understands everything we say. It is the Advisor’s job to influence and persuade and it all begins with communicating clearly. “We want to go home and think it over” is often code-speak for “We don’t really understand you.”

When you give a good presentation full of sound advice and people choose not to act, what went wrong? Why did they choose not to do business with you? Why did you fail to move them?

There really aren’t that many possible answers to this question.

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Your Selling Skills Are a Reflection of Your Self-confidence

/ by Don Connelly / Marketing Yourself, Prospecting / 0 comments

Your Selling Skills Are a Reflection of Your Self-confidence

Would you open an account with a Financial Advisor who was nervous and unsure of himself? Neither will your prospects.

Your livelihood is dependent upon your ability to sell yourself.

How well you sell yourself is in direct proportion to your self-confidence. The more success you have, the more you believe in your abilities and the higher you go. Top tier Advisors are supremely confident in their ability to influence and persuade. They have overcome the fear of failure.

It takes self-confidence to move another person to take action.

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How You Present Is as Important as the Information You Are Presenting

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Don Connelly tips on his blog

The facts and figures you present to your clients may not be as important as you think they are. Clients don’t want more information. Clients want someone they can trust. While you are giving your presentation, they are not deciding on the accuracy of the numbers. They are deciding about you. Can I trust you? Will you always do the right thing? What are your values? Are you on my side? They need to trust you, not the numbers.
How you say something is as important as what you say.

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Communicating as Intended Is Vital to Your Success

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Financial Advisors Success - Communicate as Intended

Since it is your job to influence and persuade, what you say is not nearly as important as what the other person hears. To be successful, you’ve got to communicate as intended.

When folks say to you that they want to go home and think about what you proposed, they are most likely telling you that they haven’t fully understood what you said. They aren’t rethinking their decision to retire comfortably. They simply don’t want to buy into what they don’t understand.

Why are we misunderstood and what can we do about it?

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There Are Times When It’s Simply Best to Forgive and Forget

/ by Don Connelly / Best Practices / 0 comments

Forgive and Forget - Success Tips for Financial Advisors

To succeed as a Financial Advisor, one has to accept that disappointment is inevitable. We don’t always get what we want. Disappointment breeds frustration. Negative emotions are unavoidable, yet they must be controlled. We’re in the business of controlling the emotions of others. We can’t do that well until we have control of our own emotions.

I think the best way to deal with disappointment is to put it in perspective.

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Developing Your People Skills Begins with Understanding Yourself

/ by Don Connelly / Managing the Relationship / 0 comments

Developing People Skills Begins with Understanding Yourself

People who are able to discern the feelings of others have a distinct advantage in life. They generally out earn and outperform those who cannot. Having this ability is a reflection of one’s emotional intelligence. People with high emotional intelligence understand themselves and they understand the impact they have on others. They know when and how to make the other person feel good. They are able to influence decisions. They have great people skills.

As an Advisor, it is to your advantage to have or develop great people skills.

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