/ by Don Connelly / Marketing Yourself / 0 comments
Lance Armstrong once observed that a boo is a lot louder than a cheer. He’s right. And a no is a lot louder than a yes.
Advisors (and wholesalers) who fail often do so because they don’t see enough people.
Imagine the financial planning gods coming down and granting you immunity for a year. You don’t need to rely on your skills. Every time you call for an appointment, the person says yes. Every time you ask the person to become your client, the person says yes. Every time you ask for an introduction to your clients’ friends, they give you five names and go with you on the appointments.
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Your Goal Today Is to Get an Appointment
/ by Don Connelly / Prospecting / 0 comments
What’s so magical about having goals? It’s not so much that we don’t achieve them. It’s that we too often conveniently forget we even have them. With or without goals, we still go in and chip away day after day. Not having goals is not going to cause us to skip a day. I work hard with or without goals. What’s the big deal?
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Tell a Story – Crafting a Great Story
/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Geoffrey James writes a wonderful column for Inc.com. Recently he reviewed a book about business storytelling. In his article, James recapped the seven ingredients that make a story great. Just as one size does not fit all, the same story does not appeal to everyone. Therefore, you need to craft at least three stories and be proficient at telling them. Here’s how you do just that.
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What Is #1 Reason Advisors and Wholesalers Fail
/ by Don Connelly / Marketing Yourself / 0 comments
Lance Armstrong once observed that a boo is a lot louder than a cheer. He’s right. And a no is a lot louder than a yes.
Advisors (and wholesalers) who fail often do so because they don’t see enough people.
Imagine the financial planning gods coming down and granting you immunity for a year. You don’t need to rely on your skills. Every time you call for an appointment, the person says yes. Every time you ask the person to become your client, the person says yes. Every time you ask for an introduction to your clients’ friends, they give you five names and go with you on the appointments.
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Stand Apart from the Crowd
/ by Don Connelly / Marketing Yourself / 0 comments
I have a friend who is married to one of America’s most successful professional golfers. My friend is a golf pro, but a teaching pro. He is also his wife’s coach. He knows her game so well that he can watch her on television during the day and give her his advice that night. He is a consummate pro.
One day he and I were discussing the golf swing, specifically my lousy swing. He asked me if …
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There Are Only Three Objections You Will Ever Get
/ by Don Connelly / Prospecting / 0 comments
Generally speaking, there are only three objections you will ever hear: I don’t have any money, I already have an Advisor and a third catch-all category we’ll call “I’m not interested.” Obviously, there are many more objections, such as “I can get it cheaper elsewhere.” But those specific objections fall into the catch-all category. Telling you that a discount house is cheaper than you is a way of someone saying he or she is not interested.
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Learn to Be a Great Storyteller
/ by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Weaving a spellbinding story is an acquired skill. You can do it. Like everything you’ve ever achieved in life, your proficiency will depend upon how badly you want to succeed.
Effective storytelling will set you apart from 99% of all Financial Advisors.
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Are You a Professional Listener?
/ by Don Connelly / Managing the Relationship / 0 comments
Most people never listen, period. That includes my doctor, my handyman and the last car salesman I visited. I can only hope that air traffic controllers listen.
Why is listening so difficult? Why is listening so important? Do people who listen do better than people who don’t listen? Can you become a great listener?
All are rhetorical questions and all are worth exploring.
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Two Things Never Change for Financial Advisors
/ by Don Connelly / Best Practices / 0 comments
As a Financial Advisor, you share a common concern with the wholesalers who call on you. You don’t control your distribution and they don’t control theirs. You can’t force your clients to act any more than a wholesaler can force you to act. As well, neither you nor the wholesaler has control over the landscape. Most of what affects how and what you do is in some else’s hand, be it the stock market, the economy or interest rates. And most of what affects you is in a constant state of change.
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Two Questions to Add to Your Repertoire
/ by Don Connelly / Managing the Relationship / 0 comments
Effective communication is all about asking the right questions. I want to suggest two questions to ask your clients, two questions you might not be currently asking. It’s very important that you know what you are doing right, so that you can do more of it. Explain to your clients, new and old, that you are not on an ego trip but…
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Success as a Financial Advisor Is Easy to Explain, but Difficult to Replicate
/ by Don Connelly / Best Practices / 4 comments
The good news for every Financial Advisor is that how one becomes a Top Tier Advisor is simple. The bad news is that it is not easy.
To rise to the top one begins by doing things right, by doing the right things and by working hard.
We lose a lot of people in the first twelve months.
The reason they fail is that,
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