Don’t Let Your Niche Get Too Narrow
Having a tightly defined niche as a Financial Advisor is important. A research by CEG Worldwide confirms it – six out of ten advisors they surveyed said that focusing...
4 Steps to Avoid the Commoditization Trap (And Justify Your Fees)
Water is water, right? Everybody selling water is in the business of selling H2O. If anything was a hopeless case for commoditization and price collapse, it should be bottled...
How to Choose Your Specialty as a Financial Advisor
The financial services market is becoming more complex and more complex every day. Everybody needs a focus. And those with focused practices are better able to serve their clients....
The Importance of Why when Soliciting Referrals
When you ask clients for referrals, and hopefully clients are going to solicit referrals for you, you really have to get them to focus on why they do business...
How to Create a Value Proposition
There are thousands of pizza vendors in the United States. But only one of them is known for, “Fresh, hot pizza in 30 minutes or less, guaranteed.” There are thousands...
Why You Need to Differentiate Yourself
It used to be, in the not so distant past, that using words like “client-focused”, “trusted”, “comprehensive”, and “knowledgeable” was enough for financial advisors to separate themselves from the...
The 4 Pillars of Great Client Service
Great client service should be a given. But according to a recent study from Cerulli Associates, less than a third of advisors strongly agreed that their practices go above...
Top 10 Most-read Posts on Our Blog in 2019
Another year is about to end tomorrow – we hope it was as great for you as it was for us at Don Connelly & Associates. We’d like to...
Can Trust Be Established Early?
I got a really interesting question from a subscriber named Jeffrey, who said he is a new advisor and he’s having a problem gaining trust with people during the...
How to Turn New Clients into Loyal Clients
You have just opened a new account and you are excited to start working with this new client. Of course, you are more than qualified to provide them with...