In this category you will find blog posts with practical tips how to better market yourself as a financial advisor.

5 Marketing Ideas for Financial Advisors to Ignite Their Business

5 Marketing Ideas for Financial Advisors to Ignite Their Business

There are hundreds of thousands of advisors out there but only a small percentage ever hit the $1 million turnover mark. So what gets these advisors into pole position? The answer is ‘marketing’. The amount of time you spend marketing yourself this year will dictate how much you grow next year. If you want your business to grow by 50% you need to spend half of every day marketing yourself, getting yourself in front of people, spreading the gospel. Read up on these five marketing ideas and ignite your business.

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Where Does Social Media Fit in Your Financial Advisor Practice

Where Does Social Media Fit In Your Financial Advsor Practice

Every time advisers discuss passionately that a certain marketing method is dead, or that a new type is the “new thing” I am reminded of the royal decree that occurs when a monarch dies:

The king is dead, long live the king

This refers to the instant succession that occurs in a monarchy – as one King dies the next in line immediately becomes the King.

Marketing professional services is simply not like that at all.

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When Financial Advisors’ Self-Promotion Is Not Shameless

When Financial Advisors Self-Promotion Is Not Shameless

Is self-promotion a shameless thing for Financial Advisors? If we should be self-promoting, what exactly should we be self-promoting? Do I know wealthy people well enough to know what they consider unattractive? Where is the line I probably shouldn’t cross?

I think it’s a bad thing to promote yourself. I don’t think it’s a bad thing to promote the value you can and do add to peoples’ lives. I think it’s a bad thing to inflate your ego. I don’t think it’s a bad thing to explain that you are helping families succeed financially.

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Your Selling Skills Are a Reflection of Your Self-confidence

Your Selling Skills Are a Reflection of Your Self-confidence

Would you open an account with a Financial Advisor who was nervous and unsure of himself? Neither will your prospects.

Your livelihood is dependent upon your ability to sell yourself.

How well you sell yourself is in direct proportion to your self-confidence. The more success you have, the more you believe in your abilities and the higher you go. Top tier Advisors are supremely confident in their ability to influence and persuade. They have overcome the fear of failure.

It takes self-confidence to move another person to take action.

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Good Manners Will Endear You to More People than You Realize

Importance of Good Manners for Financial Advisors

The euphemism ‘Silent Majority’ most likely dates to the 1830’s in America. It originally signified dead people, there being more dead people throughout history than living people at any moment in time. It slipped into our political vocabulary in the 20th century. Today the phrase denotes an unspecified large majority of people in a country or group who do not express their opinions publicly. There are so many things about which people simply do not speak up. One such thing is rudeness.

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Effective Communication Is an Acquired Skill

Effective Communication Is an Acquired Skill

Effective communication occurs when the listener understands everything you just said. You made the complex simple. That’s not an easy thing to do.

It takes a long time and a lot of practice to become simple.

The effort is worth it. There is nothing more important to a Financial Advisor than being understood. After all, if everyone understood everything you said, you would be one of the highest paid and most influential people in the world.

Fortunately, effective communication is an acquired skill, not an innate skill.

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Optimism Is a Choice

Optimism Attitude and Financial Advisors

I read an interesting article that stated each of us has nearly 60,000 thoughts per waking day, one each second. We mostly think about things we have thoughts about before and many of those thoughts are negative.

Mood and memory are linked.

For whatever reason, bad thoughts seem more powerful than good thoughts. We hash over the bad thoughts and we get in a bad mood. People in bad moods think negative thoughts. We should call it a negativity loop.

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People Are Deciding about You, Not the Numbers

Do Business with You - People Decide about You and Not numbers

When you are trying to convince someone to do business with you, you must earn that person’s trust. When you use charts, graphs and numbers to make your point, you are asking the person to trust the numbers. Asking someone to trust the numbers is really saying there is no need to trust you.

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Can You Tell Me in Eight Seconds What You Do for a Living?

Don Connelly audio blog post

When someone asks you what you do for a living or asks you exactly what it is you do as a Financial Advisor, how simple do you think your answer should be? Bingo. Very simple.

According to the NationalCenter for Biotechnology Information, the attention span of a human being is eight seconds. To put that in perspective, the attention span of a goldfish is nine seconds. If you like that statistic and want to learn others, check out www.statisticbrain.com.

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Advice Is the Hardest Thing in the World to Sell

From Don Connelly Blog - audio post

I’m convinced that the fastest growing industry in the world is cheap advice. From discount houses to DIY websites to blogs like this one, everybody’s got advice for us and most of it’s worth exactly what it costs, little or nothing.

That’s because it’s not advice. It’s information and information without a user’s manual is useless. There’s so much information disguised as advice being shoved our way that it’s hard to tell the good from the bad. Real advice gets lost in the shuffle.

Our advice is hard to sell precisely because there is so much information flying around falsely packaged as advice.

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