Webinar Replay: Crafting Your ‘Why’ Story
Listen and Watch this Webinar replay session with Don Connelly to find out why your WHY story is important and to learn a simple three-step process for building it.
There are three stories essential to your brand that you must be telling every day. One of them is the story of why you are a Financial Advisor. Your ‘why’ is your cause.
What motivates you to do what you do? What do you get out of being a Financial Advisor besides money? Prospects and clients are always focused on your transparency and integrity. They want to fully understand what’s in it for you. If they feel you are merely trying to sell them something, it will discredit your message. You want them to know that you became a Financial Advisor for the right reasons. Told the right way, this story will make it easier for people to choose you over the competition.
During this webinar Don Connelly will show you a simple three-step process for building this story. This process will make your message easy to remember and easy to understand.
Remember, people looking for a Financial Advisor are not looking for more information. They are looking for someone they can trust. And a large part of trusting you is understanding why you do what you do.
Getting this story down pat is a big step to the next level