Webinar Replay: How to Take Your Business to the Next Level with the Effective Use of Stories and Analogies
People don’t buy what they don’t understand. And that’s a challenge for Financial Advisors.
Whenever you talk with a prospect or client about investing, there is an information imbalance. You know more about investing than they do. You are forced to explain a highly complex subject matter to someone who doesn’t share your knowledge. Since you cannot unlearn what you’ve learned, you cannot imagine how overwhelmed that person is.
Words and phrases like diversification, volatility and asset allocation are buzzwords, mental shortcuts that mean everything to you and your fellow Advisors; and absolutely nothing to your listener.
How do you make yourself understood? You don’t do it by dumbing down your speech. You do it by using stories and analogies as a way of making the unfamiliar familiar.
And that is the subject of our upcoming webinar. The goal of the webinar is to give you the stories to tell and the analogies to use to explain to your clients what you do and how you do it.
When you help someone understand a difficult subject, you make them feel smart. When you make people feel smart, they like you. Liking you is the first step to trusting you. And trusting you is what this business is all about.
Join me to learn how to take your business to the next level by making yourself memorable with clear and concise communication.
This Webinar Replay is complimentary for Platinum members of Don Connelly 24/7 – аccess it ☛ here ☚, once you log in to your member account.