When you make someone understand a difficult subject, you make that person feel smart. When you make someone feel smart, that person likes you. And people choose to do business with people they like. There’s a reason to want to be easily understood. Here’s another reason. People won’t buy what they don’t understand. That’s why they always choose the Advisor with the most memorable presentation.

Being memorable means using the right words in the right context. It means making the unfamiliar familiar. It means getting off the proverbial high horse and becoming one of us, not one of them. Being memorable means your words do not die as soon as people walk out of your office.

George Bernard Shaw once observed that the single biggest problem in communication is the illusion that it has taken place. Don’t just think you’ve done a good job of explaining things. Know you’ve done a good job of explaining things. Know your words have made an impact.

Don will show you how to make every word count. He will show you how to make investing as clear as a bell. If your speech is as clear as a bell, people can hear it very easily. What you say is unmistakable. You now have the advantage over your competition.