Don Connelly 24/7 Archives - Page 5 of 10 - Don Connelly & Associates

How to Develop Your ‘Who I am Story’

March 30, 2015 / by Don Connelly / Marketing Yourself, Storytelling, analogies and power phrases / 0 comments

To succeed as a financial advisor you need to find a compelling method of differentiating yourself from the competition. To get to the top you need to stand out as being likeable and trustworthy so that clients will want to do business with you. A great way to build rapport with clients is to tell stories and in particular, you should spend some time developing a ‘who I am story’.

Why You Need a “Who I Am” Story to Succeed

March 26, 2015 / by Don Connelly / Marketing Yourself / 0 comments

When someone tells you they want to ‘think it over’ it’s a sign they haven’t invested in you. They are most likely not deciding about your recommendations. They are deciding about forming a relationship with you. Remember, the three most important things in this business are to be likeable, smart and trustworthy. A great way to be likeable and build trust is to tell a ‘who I am’ story to prospective clients. By telling them a story about yourself you can influence people and establish your credibility. A great story will resonate with clients, stir up their emotions and get them to act.

Excellence Is a Habit – How to Develop it

March 19, 2015 / by Don Connelly / Best Practices / 0 comments

There is no convenient escalator to success, but rather a stairway which needs to be climbed step by step. No one becomes a great advisor overnight, or by being endowed with extra talent. Those that succeed do so because they’ve plied their trade day after day to such a degree that they have become the best at what they do. They have a plan and they stick to it; they understand what’s important and put their focus into these areas. They became ‘brilliant at the basics’.

Why It’s Good News that Investments Go Up and Down

March 16, 2015 / by Don Connelly / Investing Wisdom / 0 comments

*This is a podcast originally posted on Don Connelly 24/7 learning center*

Mr. and Mrs. Client, on your way to meeting your goals, your investments will go up and down in value. Now I understand everyone’s game plan is to buy something that goes up. That’s about the extent of the plan. The reality is investments go up and down in value.

What we have to realize is volatility is not risk. Volatility is volatility.

Digital Marketing Trends 2015 for Financial Advisors

March 12, 2015 / by Kirti Anand Sharma / Connelly Corner, Marketing Yourself / 0 comments

Did you know that according to recent Gartner research, digital marketing accounted for 25% of all the marketing dollars spent in 2014 and it is expected to reach 33% in 2015?

Though traditional marketing methods like seminars, telemarketing, trade shows, print media, exhibitions, and networking groups are still effective, let’s face it – Top Financial Advisors have stayed ahead of the game by adapting their marketing initiatives to the digital world we live in.

So don’t get left behind! Update your marketing strategy for the year ahead and build a competitive advantage by following the digital marketing trends of 2015. Start with these four areas of improvement:

How to Tell Clients You Are Raising Your Fee

March 9, 2015 / by Don Connelly / Best Practices, Marketing Yourself / 0 comments

You can show a client how to save for a successful retirement, but you cannot make him act on your advice. You can do everything for a client but make the decisions. Nonetheless, if people take your advice, they will educate their children without borrowing money and eventually retire with no financial worries. It is egregious to think that setting up a successful plan for someone and then politely goading that person into action over the next several years until that person’s financial dreams come true is only worth one percent. But that’s the corner we’ve painted ourselves into.

The 7 Essential Traits of Successful Financial Advisors

March 5, 2015 / by Don Connelly / Best Practices, What's New / 0 comments

On our February 24, 2015 webinar, our special guest was Dave Hubbard, President and owner of Exemplar Financial Network. Over the past thirty years, Dave has built a thriving firm of more than one hundred Advisors. But Dave is far more than a successful Advisor and business owner. He is also an acclaimed coach who has helped hundreds of Financial Advisors fulfill their potential.

The title of this particular webinar was ‘The Seven Essential Traits of Successful Advisors.’ Dave enumerated and elaborated upon the most common shared qualities among the successful Advisors he knows.

What’s New on Don Connelly 24/7 in February 2015

March 2, 2015 / by Don Connelly / What's New on Don Connelly 24/7 / 0 comments

What's New Don Connelly 247 February 2015

Here’s this month’s blog post from the series, What’s New on Don Connelly 24/7. We recap new podcasts, Weekly Focus issues, the Monthly Newsletter, and webinar replay. Read on!

What’s new on Don Connelly 24/7 in February 2015

Five Actionable Ways You Can Stand Apart from The Crowd

February 26, 2015 / by Don Connelly / Marketing Yourself / 0 comments

If you want to succeed as a financial advisor, you need to achieve a competitive advantage. There needs to be something about you that highlights you not superior to other advisors but different. You need to possess a ‘certain something’ that makes people want to do business with you.

Dare to be different

Stick to the Basics – Success Tip for Financial Advisors

February 23, 2015 / by Don Connelly / Best Practices / 0 comments

Let’s talk a bit about sticking to the basics.

I had the good fortune one time of talking with Quinn Buckner. Quinn Buckner, I believe, won a national championship in college in basketball, played in the NBA for the Boston Celtics. I’m a basketball fan and a big Celtic fan. Quinn played with Larry Bird who I think, along with Michael Jordan, is the best that ever lived.

I asked Quinn Buckner what the most amazing thing was that he ever saw Larry Bird do. And he said:

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