What’s New on Don Connelly 24/7 in February 2015
Here’s this month’s blog post from the series, What’s New on Don Connelly 24/7. We recap new podcasts, Weekly Focus issues, the Monthly Newsletter, and webinar replay. Read on!
What’s new on Don Connelly 24/7 in February 2015
Remember, most links in this post will redirect you to premium content, accessible only to Professional and PLATINUM members of Don Connelly 24/7. Non-members can still see what topics Don discusses, what questions he answers, and what issues he is helping solve through the learning center.
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- Are Full Service Advisors Losing Traction? (AskDON AUDIO episode) (running time: 03:50 min.)
- A Real-life Example: Why You Should Always Ask for the Order (Best Practices AUDIO) (running time: 1:29 min.)
Don’s Monthly Newsletter for February 2015 – Successful Client Retention
I’ve been speaking at client events and hanging out with clients for nearly fifty years. Clients haven’t really changed much during that time. They still make the same mistakes as their forebears, they still have the same dreams and they still have the same fears and laments. They want you to have a succession plan, they have modest goals and they don’t feel as important after the account is opened as before.
I don’t blame the clients for sometimes feeling neglected and I don’t blame you for sometimes not paying the attention you should. The business model of the retail Financial Advisor calls for opening new accounts and gathering new assets on a continual basis. Just as running the business gets in the way of growing the business, growing the business gets in the way of running the business.
You did not get in this business to open new accounts and gather assets. You got in this business to be a Financial Advisor. But it’s hard to be an advisor when there’s no one to advise. We cannot escape the inevitable. We need to build the business first. What we don’t need to do is shoot ourselves in the foot by losing clients along the way. The impact on growth is enormous when even one client pulls his or her account. Let’s not get so carried away attracting new clients that we forget for even a moment to address the needs of our existing clients. Benjamin Franklin was right when he said a bird in the hand is worth two in the bush.
Read or listen to the monthly newsletter, available in written as well as audio format.
The AskDON episode which goes with this Monthly Newsletter comes from John and we think you’ll find it interesting.
First of all, I listened to your presentation at our conference this past fall and signed up for your site shortly after. Thank you for putting out great advice and encouragement.
I have been an advisor for close to 10 years, I’m fairly young (32), I have my CFP, I’m a partial owner of a decent sized practice, but of over the last four years I’ve basically stopped prospecting. I feel the need to add more clients so I can carry more weight in my partnership, but some inertia stops me from getting out and doing more. I have a lot of skills and have been relied on by my team for a lot of investment management and case analysis, but my low level of client acquisition has become such a trend that I feel somewhat defeated before I even begin. Who to ask, how to ask, how to get out there, it seems like there should be (and probably are) more opportunities than I could ever take advantage of to go find clients but somehow I end up not getting out there and simply letting other work take up my time.
My question is: do you have any advice for getting out of a rut and starting to market myself again?
Find Don’s answer in the second part of the Monthly Newsletter.
Don’s Weekly Focus
Each Wednesday Don sends our premium members a Weekly Focus email containing:
- one insight for the week
- one of Don’s brief but dynamic video/audio podcasts
- one easily implemented Action Plan
During the month of February, we sent out and posted 4 Weekly Focus issues, as follows:
- February 25 – The Gift of Confidence
- February 18 – Becoming the Trusted Family Advisor
- February 11 – My Pet Phrase Is “Repeatable Process”
- February 4 – Competitive Advantage
New Webinar Replay – The 7 Essential Traits of Successful Financial Advisors
Center Stage with Don Connelly & David Hubbard, CEO and President of Exemplar Financial Network
If your business has plateaued and you are working too many hours and not growing your business, this Webinar is for you!
Being a Successful Financial Advisor demands a commitment to doing the right activities, paying attention to detail and having a passion for the business by all who are involved.
Average Advisors often procrastinate and find excuses for their inaction. Top performing Financial Advisors roll up their sleeves and just do what they have to do to succeed. The difference between being an average and being a top performing Advisor often lies within you.
Don’t miss this exciting Center Stage event featuring Don Connelly and Dave Hubbard, two of our industry’s top veterans, as they share their insights on the 7 essential traits all successful Advisors have in common.
#1) Gain a clear understanding of what your Most Valuable Activities (MVAs) should be
#2) Learn why success is a team sport and how to surround yourself with the ‘right’ team
#3) Identify which areas of your own business you should analyze to achieve your vision of success
Find the webinar replay here – available for free to Professional and PLATINUM members of Don Connelly 24/7 learning center.
Personal members and non-members can purchase the webinar replay here.