January 9, 2017 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever”. This ancient Native American proverb still resonates today.
Everyone loves a good story. Good stories can captivate, teach, and persuade people to act, making them an excellent way to communicate with prospects and clients.
In this post we’ll look at how to create great stories and inspire listeners to take action.
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In this blog category you will find blog posts packed with stories, analogies, power phrases and how to use them to better your practice and to become a successful financial advisor.
Every Financial Advisor Needs to Tell Great Stories
April 30, 2018 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Human beings have an innate desire to tell and listen to stories. Good stories grab the attention and inspire people to act, which is why storytelling should be an essential tool in your armory. If you become a great storyteller, prospects and clients will leave your office remembering both you and your message.
Stories are also a great way to help make the unfamiliar familiar – they promote the understanding of complex issues. Plus, they’re effective at creating an emotional bond between storyteller and listener.
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5 Stories to Develop Strong Relationships with Clients Based on Trust and Likeability
January 8, 2018 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
The best way to initiate a strong relationship with clients is to tell them stories. People don’t need to have a ton of data thrown at them in the first meeting. They will be more interested in whether they like and trust you. Forget the numbers and pie charts, and use your personal stories and experiences to help you establish trust and likeability in the minds of your prospects. Here are five such stories to get you started.
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Become What People Want
February 13, 2017 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
Let’s talk about becoming what people want. Do you know what people want? People want a beacon of anti-stress.
Watch the video or read the transcript to learn how you can become that for your clients.
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What Makes a Story Good?
January 9, 2017 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
“Tell me a fact and I’ll learn. Tell me a truth and I’ll believe. But tell me a story and it will live in my heart forever”. This ancient Native American proverb still resonates today.
Everyone loves a good story. Good stories can captivate, teach, and persuade people to act, making them an excellent way to communicate with prospects and clients.
In this post we’ll look at how to create great stories and inspire listeners to take action.
Read more
A Story to Use When Discussing Your Fees & Commissions
December 12, 2016 / by Don Connelly / Storytelling, analogies and power phrases / 0 comments
There are times when prospective clients are going to focus on your fees or your commissions. I want to talk about that, because it’s no one’s goal to offer the cheapest possible financial advice. That’s just not the way it goes.
So when someone talks to you about commissions or fees, I want you to tell them the Springfield story.
Watch the video or read the transcript below to hear the full story.
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You Have to Take Risks to Reach Your Goals
October 17, 2016 / by Don Connelly / Investing Wisdom, Storytelling, analogies and power phrases / 0 comments
Here’s a Mr. and Mrs. Client story to help you explain to prospects and clients why taking risks is necessary.
Mr. and Mrs. Client, I know you know what to do. Let me show you how to do it.
You can watch the video or read the transcript, if you prefer.
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Storytelling for Financial Advisors – Acquiring High Net Worth Clients through “Storyselling”
April 25, 2016 / by Diana Marinova / Connelly Corner, Storytelling, analogies and power phrases / 0 comments
Nowadays “storyselling for financial advisors” is a big search trend. I found a book with that title but I doubt that’s what people in the industry are looking for. My guess would be that they are after high net worth clients with yet another “modern technique”. Truth be told, storyselling is just a catchy name for good old storytelling that Financial Advisors so rarely master completely.
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3 Analogies on Long-Term Investing to Use with Clients
March 14, 2016 / by Don Connelly / Investing Wisdom, Storytelling, analogies and power phrases / 0 comments
Today, I’d like to talk about the long term. You know that I like visuals; I like props; I like things that talk in mom-and-dad language. So I’ll share three analogies you can use with prospects and clients to help them commit to the long-term nature of investing.
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Nobody’s Holding You Back but You
February 8, 2016 / by Don Connelly / Best Practices, Storytelling, analogies and power phrases / 0 comments
Listen to today’s short audio post on brilliance and get inspired for success!
This is a true story of a young boy being sent home from school with a note from his teacher. The boy happened to be deaf. The note said – “This boy is too stupid to learn.”
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