/ by Don Connelly / Marketing Yourself / 0 comments
Traditionally, being a financial advisor has been a face-to-face business. We are creatures of the working lunch, the handshake, the coffee meeting. Appointments are the lifeblood of our business, because we’re in the business of personal relationships. That’s our real advantage over the low-cost robo-advisors, and a big part of how we justify our fees.
But social distancing is changing all that in a flash. I’m optimistic about the economy and the stock market long-term. But this bug isn’t going away anytime soon. We are undergoing a rapid cultural shift where social distance may very well become the norm for a good, long while.
And all of us old-school financial advisors, as well as brokers, planners, insurance agents, all of us, are going to have to adjust.
I’ve talked with a lot of people, and I’ve seen a lot of economic cycles. Here’s what I suggest you do to keep growing your business even with social distancing.
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5 Reasons Financial Advisor Webinars Fail
/ by Don Connelly / Marketing Yourself / 0 comments
During the pandemic, advisors seeking to gather and engage with targeted audiences had no choice but to take their show online. For those who studied and implemented the best practices of webinar marketing, the results have been excellent, producing waves of new prospects at a fraction of the cost of in-person seminars.
In this post-pandemic environment, webinars continue to be highly effective when done right. For people seeking financial information, attending online venues from the comfort of their homes or offices has become much more preferable than in-person seminars.
While putting on a webinar can be as easy as creating a PowerPoint, uploading it to a presentation platform, and making a link available, there is no guarantee of success. In fact, there are plenty of reasons why financial advisor webinars often fail. Here are five such reasons.
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Financial Advisors and Social Distancing: How to Keep Prospecting and Servicing Clients
/ by Don Connelly / Marketing Yourself / 0 comments
Traditionally, being a financial advisor has been a face-to-face business. We are creatures of the working lunch, the handshake, the coffee meeting. Appointments are the lifeblood of our business, because we’re in the business of personal relationships. That’s our real advantage over the low-cost robo-advisors, and a big part of how we justify our fees.
But social distancing is changing all that in a flash. I’m optimistic about the economy and the stock market long-term. But this bug isn’t going away anytime soon. We are undergoing a rapid cultural shift where social distance may very well become the norm for a good, long while.
And all of us old-school financial advisors, as well as brokers, planners, insurance agents, all of us, are going to have to adjust.
I’ve talked with a lot of people, and I’ve seen a lot of economic cycles. Here’s what I suggest you do to keep growing your business even with social distancing.
Read more
How to Develop Your ‘Who I am Story’
/ by Don Connelly / Marketing Yourself, Storytelling, analogies and power phrases / 0 comments
To succeed as a financial advisor you need to find a compelling method of differentiating yourself from the competition. To get to the top you need to stand out as being likeable and trustworthy so that clients will want to do business with you. A great way to build rapport with clients is to tell stories and in particular, you should spend some time developing a ‘who I am story’.
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Why You Need a “Who I Am” Story to Succeed
/ by Don Connelly / Marketing Yourself / 0 comments
When someone tells you they want to ‘think it over’ it’s a sign they haven’t invested in you. They are most likely not deciding about your recommendations. They are deciding about forming a relationship with you. Remember, the three most important things in this business are to be likeable, smart and trustworthy. A great way to be likeable and build trust is to tell a ‘who I am’ story to prospective clients. By telling them a story about yourself you can influence people and establish your credibility. A great story will resonate with clients, stir up their emotions and get them to act.
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The 7 Essential Traits of Successful Financial Advisors
/ by Don Connelly / Best Practices, What's New / 0 comments
On our February 24, 2015 webinar, our special guest was Dave Hubbard, President and owner of Exemplar Financial Network. Over the past thirty years, Dave has built a thriving firm of more than one hundred Advisors. But Dave is far more than a successful Advisor and business owner. He is also an acclaimed coach who has helped hundreds of Financial Advisors fulfill their potential.
The title of this particular webinar was ‘The Seven Essential Traits of Successful Advisors.’ Dave enumerated and elaborated upon the most common shared qualities among the successful Advisors he knows.
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What’s New on Don Connelly 24/7 in February 2015
/ by Don Connelly / What's New on Don Connelly 24/7 / 0 comments
Here’s this month’s blog post from the series, What’s New on Don Connelly 24/7. We recap new podcasts, Weekly Focus issues, the Monthly Newsletter, and webinar replay. Read on!
What’s new on Don Connelly 24/7 in February 2015
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What’s New on Don Connelly 24/7 in January 2015
/ by Diana Marinova / What's New on Don Connelly 24/7 / 0 comments
Here’s this month’s blog post from the series “What’s New on Don Connelly 24/7“. We recap new video and audio podcasts, Weekly Focus issues, the Monthly Newsletter, and new products. Read on!
What’s new on Don Connelly 24/7 in January 2015
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What’s New on Don Connelly 24/7 in November
/ by Diana Marinova / What's New on Don Connelly 24/7 / 0 comments
Happy Cyber Monday, everyone! We don’t have a special promotion running for today but Don Connelly & Richard Capalbo did release their first CD-set together just last week, How to Excel in the Securities Industry, so you may want to check it out. Order the 4-CD set here!
It’s time for our blog series, What’s New on Don Connelly 24/7. We recap new video and audio podcasts, Weekly Focus issues, the Monthly Newsletter, and webinars. Read on!
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What Elite Advisors Do That Average Advisors Don’t Do
/ by Don Connelly / Best Practices, What's New / 0 comments
What Elite Advisors Do That Average Advisors Don’t Do
I am happy to report that our webinars keep growing in size and popularity. On November 5, 2014, we had several hundred Advisors join in to listen to words of wisdom from Richard Capalbo. Richard was so scintillating that the questions poured in at the end.
Richard told the participants that he intended to focus on three main topics:
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How to Anticipate, Overcome and Avoid Getting Objections
/ by Don Connelly / Managing the Relationship, Prospecting / 0 comments
In our most recent webinar we discussed the issue of client objections. Why do we get objections, what objections are we likely to get, and how do we overcome them? More to the point, can objections be avoided entirely?
We concluded that successfully overcoming objections is a stepping stone in the relationship-building process.
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