/ by Don Connelly / Prospecting / 0 comments
I was speaking at a Financial Services conference in Australia and heard an insurance company CEO issue a provocative challenge to the audience members.
“If you stand on any street corner in Sydney and ask everyone who walks by to buy life insurance, every eighty-fifth person will. The questions is, do you have what it takes to hear the word ‘no’ eighty-four times in a row?”
The failure rate in the Financial Services industry is north of eighty percent.
This industry hires a small fraction of the people who apply. We provide good training, good products and good internal and external support. Yet most fail. And they are good people who got hired for good reasons.
Lack of self-confidence doesn’t mean lack of ability.
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In the Prospecting blog category you will find blog posts about prospecting. Don’s tips would include but may not limited to prospecting for new clients, leaning on your clients, researching for clients, how to ask for referrals, and more.
Your Selling Skills Are a Reflection of Your Self-confidence
/ by Don Connelly / Marketing Yourself, Prospecting / 0 comments
Would you open an account with a Financial Advisor who was nervous and unsure of himself? Neither will your prospects.
Your livelihood is dependent upon your ability to sell yourself.
How well you sell yourself is in direct proportion to your self-confidence. The more success you have, the more you believe in your abilities and the higher you go. Top tier Advisors are supremely confident in their ability to influence and persuade. They have overcome the fear of failure.
It takes self-confidence to move another person to take action.
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Self-Confidence Will Make You Unstoppable
/ by Don Connelly / Prospecting / 0 comments
I was speaking at a Financial Services conference in Australia and heard an insurance company CEO issue a provocative challenge to the audience members.
“If you stand on any street corner in Sydney and ask everyone who walks by to buy life insurance, every eighty-fifth person will. The questions is, do you have what it takes to hear the word ‘no’ eighty-four times in a row?”
The failure rate in the Financial Services industry is north of eighty percent.
This industry hires a small fraction of the people who apply. We provide good training, good products and good internal and external support. Yet most fail. And they are good people who got hired for good reasons.
Lack of self-confidence doesn’t mean lack of ability.
Read more
Acquiring Negotiating Skills Will Help You Open More Accounts
/ by Don Connelly / Prospecting / 0 comments
When a prospective client is trying to decide between you and the Advisor across the street, you need to make the case that you are the obvious choice and the prospective client has to agree with your conclusion.
The time will surely arise in your career when a client wants to move his or her account to another Advisor.
The time will surely arise in your career when a client feels she deserves a lower fee. The time will surely arise in your career when a client balks at a suggested course of action. The time may very well arise when a client decides to manage his account himself. All these issues must be resolved tactfully.
Any dialogue intended to reach an understanding is a negotiation and negotiating involves specific skills.
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Your Goal Today Is to Get an Appointment
/ by Don Connelly / Prospecting / 0 comments
What’s so magical about having goals? It’s not so much that we don’t achieve them. It’s that we too often conveniently forget we even have them. With or without goals, we still go in and chip away day after day. Not having goals is not going to cause us to skip a day. I work hard with or without goals. What’s the big deal?
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There Are Only Three Objections You Will Ever Get
/ by Don Connelly / Prospecting / 0 comments
Generally speaking, there are only three objections you will ever hear: I don’t have any money, I already have an Advisor and a third catch-all category we’ll call “I’m not interested.” Obviously, there are many more objections, such as “I can get it cheaper elsewhere.” But those specific objections fall into the catch-all category. Telling you that a discount house is cheaper than you is a way of someone saying he or she is not interested.
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How Many Referrals Do You Give to People Who Call on You?
/ by Don Connelly / Don Guest Authoring at..., Prospecting / 0 comments
Let’s discuss three issues. The first issue is reflected in the title. But let’s amend the question to read, ‘How many referrals have you given or will you give unless a friend asks you for one?’ The second issue is this: When is the last time you hired someone to do anything for you unless you got that person by asking someone for a name?
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Don’t Ask for Referrals. Ask for Advice
/ by Don Connelly / Prospecting / 1 comment
I have a suggestion for those Advisors who have a difficult time asking their clients for referrals. Ask them for their advice and/or help instead.
Explain to your clients that you like doing business with people just like them. You feel you could possibly do a better job of marketing yourself and you would like some advice.
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A Message for All Financial Advisors Struggling to Make It
/ by Don Connelly / Prospecting / 4 comments
We can debate this subject all day long, but it always comes down to one reason. The reason Advisors fail is that they don’t see enough people. Blame it on self-sabotage, blame it on a lack of initiative or blame it any of a hundred other reasons, but Advisors make their living knee-to-knee. If we’re not sitting in front of folks, we are unemployed.
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People Are Voice-Activated
/ by Don Connelly / Prospecting / 0 comments
People are voice activated. Prospects are not going to talk to you until you talk to them. And there are only three types of people you can prospect going forward:
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Do You Deserve Referrals?
/ by Don Connelly / Prospecting / 0 comments
Everybody wants referrals, but only those who are referable get them. What does it really mean to be referable? What does it mean to deserve referrals? It means more than being competent at your job. It means more than being great at what you do…
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